Campaigning on Twitter

July, 2020

On Twitter, Ángela María Robledo’s support for Claudia López for mayor of Bogotá began to take shape. This alliance, in the end, proved to be decisive to López’s success. A large part of the Medellin mayoral campaign also moved through tweets, with accusations going back and forth between supporters of Daniel Quintero and Alfredo Ramos. In Cali, Twitter was used to accuse Iván Ospina of being a FARC sympathizer, and it was even used to announce his hunger strike against the corruption investigation that was opened against him. Meanwhile, Jaime Pumarejo, the winner in Barranquilla, found space to present his governmental agenda.

These examples confirm that Twitter is an important electoral public square that should and is being taken into account by candidates, campaigns, opinion leaders and voters. With the polls closed and the local leaders in office, Linterna Verde, in association with the FGV DAPP’s Digital Democracy Room, analyzed behavior on Twitter between July 1 and October 27, 2019. This was done with the aim of determining the dynamic of this social network as a space for electoral debate, in addition to the possible impact that its technological and design specificities had on the results of the elections. To do so, digital conversation analysis platforms (Sysomos, Brandwatch and Trendsmap) were used. The focus was on the country’s four largest cities: Bogotá, Barranquilla, Cali and Medellín, and some specific cases of disinformation were analyzed.