Information consumption and confidence in the coronavirus vaccine

November, 2020

In partnership with Linterna Verde, Cifras & Conceptos included a module in its Polimétrica survey dedicated to analyzing public attitudes toward the coronavirus vaccine in Colombia and its relationship to patterns of information consumption. This document shows the main findings of Colombians’ perceptions in seven major cities.
The results of the survey show that the majority of the population in Colombia would agree to get the vaccine. However, there is a considerable group of people who tend to be skeptical, in addition to elements of the digital debate that could exacerbate mistrust among the public.

The survey results show that the majority of the population in Colombia would agree to get the vaccine. However, there is a considerable group of people who tend to be skeptical, in addition to elements of the digital debate that could exacerbate mistrust among the public. The most skeptical populations include women, the middle class, those over the age of 56 and homemakers. It is also striking that people who have children or pets – and, therefore, closer to this issue – are as open to the coronavirus vaccine as those who do not.

The debate on social media does not seem to be significantly influencing people’s attitudes toward the vaccine in Colombia, as is the case in other countries. However, variables such as citizens’ trust in government or political ideology do have an impact. Among those who believe that President Iván Duque has managed the pandemic well, there is a much higher percentage of people who would very possibly get the vaccine when it becomes available. In terms of political ideology, among those who consider themselves to be right-leaning, there is a high percentage of people who say they would be more likely to get the vaccine, compared to those who consider themselves to be on the center or the left.

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